Kim Kardashian is turning up the heat for SKIMS Swim’s Summer 2025 campaign, shot by Playboy photographer Ana Dias on the stunning shores of the Bahamas. With crystal-clear waters and soft, sugary-white sand, the scene feels like an island dream come to life.
Drenched in baby oil and glowing like a goddess, Kardashian stuns against the gentle waves, her poses evoking old magazine cover vibes that feel both iconic and fresh. The collection? Straight-up fire—with sleek cuts and bold prints designed to make everyone stare.
“I absolutely love how this collection has something for everyone—whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” says Kardashian, SKIMS Co-Founder and Chief Creative Officer.
And because SKIMS does everything big, the campaign takes it to the next level: a massive 18-meter balloon in Times Square, featuring Kim Kardashian in the season’s hottest blue bikini. A bit of NYC edge meets tropical heat—just the kind of bold energy SKIMS is all about.
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Star: Kim Kardashian; Photographer: Ana Dias; Photography Assistant: Gonçalo Jorge; Digital Technician: Gray Hamner; Makeup: Ariel Tejada; Hair: Chris Appleton; Art Director: Danya Dargham; Head of Creative Production: Stefania Consarino; Creative Producer: Maddy Milburn; Brand Director: Grace Mason; Location Producer: Roberto Javier Sosa; Location Executive Producer: Dake Gonzalez – Shake Productions
BEHIND THE SCENES
MARKETING CAMPAIGN – TIMES SQUARE, NYC
SKIMS.COM
